Chersery Home Turns the Aged Society Crisis into an Opportunity

Chersery Home Turning Thailands Aged Society Crisis into an SME Opportunity in Comprehensive Elderly Care
Special thanks to BBL

As Thailand transitions into a full-fledged aged society, businesses that cater to the elderly are rapidly emerging to meet growing needs. Among them, Chersery Home stands out as a nursing home provider that recognized the hidden opportunities within this demographic challenge. What strategies has it employed to win the trust and hearts of senior citizens?

Today, Thailand has over 14 million elderly people, fueling exponential growth in the eldercare sector over the past four yearsparticularly in nursing homes and assisted living facilities. In line with this trend, Chersery Home International Hospital launched its elderly care services, emphasizing both medical treatment and holistic rehabilitation.

Inspiration Behind the Mission

Dr.Gengpong Tangaroonsanti, Director of Chersery Home International Hospital and Rehabilitation Center, and CEO of KPN Senior Living Co., Ltd., shared that his passion for elderly care came from his grandmother, who has lived to 104 years old. Having witnessed her well-being since age 80 without serious illness, he realized the importance of specialized, preventive healthcare and long-term eldercare.

Dr.Gengpong Tangaroonsanti noted the challenges: private hospitals often charge prohibitively high fees, while public hospitals require long waiting times and lack sufficient recovery beds. Despite Thailands advanced healthcare system, facilities for post-hospitalization recovery are limited. This gap inspired the creation of Chersery Home.

In addition to running the hospital, Dr. Gengpong Tangaroonsanti also serves as President of the Senior Health Service and Trade Association (SHSTA), which works alongside the government to raise professional standards, improve the dignity and quality of life for caregivers, and ensure sustainability in Thailands eldercare ecosystem.

Nursing Homes: An Opportunity During COVID-19

Over the past 45 years, the number of registered nursing homes in Thailand has grown from about 200 to over 1,000, largely driven by the pandemic. COVID-19 highlighted the importance of safe, specialized care, pushing investors toward the healthcare sector. With more seniors living alone in urban condominiums while their families work, demand for professional nursing homes has surged.

Three Pillars of Comprehensive Eldercare

Dr.Gengpong Tangaroonsanti explained that Chersery Homes services are divided into three main areas:

Chersery Home International Hospital & Rehabilitation Center

• Thonburis first hospital dedicated to elderly care.
• Offers short- and long-term medical services by specialists.
• Located just 5 km from Siriraj Hospital.

The Senizens by Chersery Home

• A full-scale nursing home designed to provide close, family-like care.
• Focuses on quality of life and maintaining warm relationships in the Thai cultural tradition.

The Senizens Stroke Rehab Center

• Specialized in rehabilitation for stroke, neurological, orthopedic, cardiac, pulmonary, and bedridden patients.
• Programs range from 3 to 6 months, depending on the patients condition.

During COVID-19, many elderly preferred staying at these centers for safety and intensive care. Rehabilitation packages range from THB 50,000 - 120,000+ per month.

Differentiating Factors

Chersery Home offers unique Day Care programs, where seniors participate in music, crafts, cooking, and other therapeutic activities. Classes are limited to 1520 participants for personalized attention.

Aftercare is another strength: clients can call for consultations anytime, fostering long-term engagement and trust. Dr. Gengpong emphasizes that Chersery Home positions itself not just as a service provider, but as a lifelong healthcare partner.

Moreover, fees are 20 - 30% lower than private hospitals. Standard nursing homes start at THB 15,000 - 25,000 per month, while premium full-service facilities cost THB 50,000 - 100,000+ per month.

Market Outlook

Most clients are 75 years and older, requiring long-term care ranging from several months to years. With 14 million elderly in Thailand, even a 1% market penetration about 140,000 seniorsre presents a market size exceeding THB 100 billion annually, especially when including international clients.

Thailands strengthsskilled medical professionals, affordable living costs, world-class hospitals, and attractive destinationsposition the country as a prime hub for eldercare and medical tourism.

Future of Eldercare in Thailand

Dr.Gengpong Tangaroonsanti believes that healthcare services, particularly eldercare, will continue to expand, not only serving Thai seniors but also attracting international clients. This makes eldercare a strategic economic opportunity for Thailands future.